Writing Plugins for WordPress
May 1, 2010 There were several plugin sessions at WordCamp San Francisco. Naill Kennedy, Joseph Scott and Michael “mitcho” Erlewine gave two different presentations during the morning esssion. Naill Kennedy gave a high level overview of writing plugins for WordPress. Naill’s main points were: Why would you write a plugin for WordPress? First of […]
New Big Tuna Interactive Branding
April 27, 2010 BigTuna Interactive recently underwent a branding update. We updated our logo, collateral and this website. Above are some of the creative choices that we had to choose from.
Facebook Social Plugin API Tips
April 27, 2010 Facebook social plugins are becoming a core component of social media campaigns. Facebook’s api is very robust; however, their documentation needs some work. If you click on the attached thumbnail, you will see that the API that Facebook is documenting is actually the API of the Lactose Free FanPage, not BigTuna […]
Beyond Algorithms: Search and the Semantic Web
March 14, 2010 The Beyond Algorithms session at SXSW was filled with with an All Star cast. Danny Sullivan, Editor for Search Engine Land and one of the most respected thought leader was a surprise addition to the panel. The semantic web has been the most emerging topic in search engine optimization and the overall usability […]
CSS Framework Battle Royale
March 13, 2010 I recently sat in on a CSS framework “Battle Royale” at the 2010 South by South West conference in Austin Texas. CSS frameworks really speed up the web design and development process. We have designed sites with both the 960 grid system and blueprint before. There are a lot of differences between the five […]
Best Practices for WordPress SEO
September 12, 2009 I recently sat in on a best practices for on page WordPress SEO at WordCamp LA. We’ve been using WordPress as our blogging platform and CMS of choice since 2006. It was fun to hear other SEO consultants take on WordPress. Key findings : The H1 Tag recently had its relevancy downgraded […]
BigTuna Interactive to work with Joakim Soria
April 29, 2009 BigTuna Interactive has signed an agreement to work with Kansas City Royals Closer Joakim Soria. We will be in charge of all of his interactive needs. These include: Web design and development Content creation Social media optimization Web maintenance Joakim Soria is one of the premier closers in Major League Baseball. His […]
Word of Mouth Marketing
April 26, 2009 Spike Jones from Brains on Fire spoke at the April 24, 2009 San Diego Ad Club morning seminar. On a whole, Spike was a great speaker. I really like how he integrated the entire word of mouth (WOM) spectrum through online and traditional mediums. Interesting facts: 92% of word of mouth happens […]
Iomega YouTube Brand Channel
February 16, 2009 BigTuna Interactive recently launched a YouTube brand channel for network storage heavyweight Iomega. Through the process we learned several interesting facts about YouTube Brand Channels. These facts included: To get the full functionality of YouTube Brand Channels, you must either have a yearly ad spend of $250,000 or be a consistent content […]
Baseball Winter Meetings Speaking Gig
December 10, 2008 I spoke today at the Major League Baseball Winter Meetings to the Professional Baseball Video Coordinators about their online marketing strategy. Having been a charter member of the PBVCA and the person in charge of their marketing campaign in 2004, it was an extremely rewarding experience to hang out with the group […]
